![]() "Eventually chess, poker, and golf, they get their day." "If you read articles about golf or poker - when it's not as physical, people struggle to make the connection," Vaynerchuk said about the esports industry's gradual climb into the mainstream. ![]() This marks his first investment in the growing world of esports, an industry he expects to become an essential part of popular culture for years to come, in the same way as certain other niche hobbies have. Have an account? Log in.Ĭalling Vaynerchuk a big sports fan would be an understatement - his agency VaynerSports manages more than two dozen NFL players, and Vaynerchuk has been vocal about his desire to own a part of his favorite NFL team, the New York Jets. This story is available exclusively to InsiderĪnd start reading now. The new league's 12 new teams were all there - all of whom have reportedly ponied up at least $20 million to buy the right to participate in this first season.īusiness Insider recently talked to Minnesota Rokkr co-owner Gary Vaynerchuk, the outspoken entrepreneur and CEO of VaynerMedia, about why he chose the Call of Duty League over other esports and what he expects from his investment. 24 with a weekend-long launch event, hosted by Minnesota's brand-new Rokkr franchise. The Call of Duty League kicked off its inaugural season on Jan. Click here to read more stories on BI Prime.Vaynerchuk is confident that esports will be a part of popular culture for decades to come, and sees ownership in the Call of Duty League as an investment that could last decades.A big reason: It's organized more like traditional sports leagues, where fans in will have the chance to come see their favorite team play in their home cities - encouraging highly-engaged communities to form. ![]()
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